Author Index

A

  • Abdollahpour, Sajjad Model of Behavioral intention and adoption to mobile bank in Bank Saderat Iran [Volume 16, Issue 31, 2016, Pages 31-48]
  • Ahanagari, Mahsa The Effect of Salesforce Reputation on Loyalty and Customer Share of Wallet with Regard to the Mediating Role of Experiential Value Added in Iran Insurance Company [Volume 16, Issue 32, 2017]
  • Ahghar Bazargan, Negin Impact of Buyer Personality on Word-of-Mouth [Volume 16, Issue 32, 2017]
  • Akbari, Mohsen Model of Factors Influencing Exchange of Tacit Marketing and Sales Knowledge Exchange and its Impact on Marketing Success [Volume 16, Issue 32, 2017]
  • Ameri, Mehdi Study customer’s preference toward rewards in banking customer clubs by conjoint analysis [Volume 16, Issue 32, 2017]
  • Ansari, Azarnoosh Impact of Buyer Personality on Word-of-Mouth [Volume 16, Issue 32, 2017]
  • Azizi, Shahriar A content analysis of corporate social responsibility (CSR) in the Oil, Gas and Petrochemical [Volume 16, Issue 32, 2017]

C

  • Cheraghali, Saeid customer service quality investigating provided at the Tehran International Book Fair [Volume 16, Issue 31, 2016, Pages 83-102]

D

  • Daneshvar, Mohammad Reza The Effect of Salesforce Reputation on Loyalty and Customer Share of Wallet with Regard to the Mediating Role of Experiential Value Added in Iran Insurance Company [Volume 16, Issue 32, 2017]
  • Dehdashti Shahrokh, Zohre Model of Behavioral intention and adoption to mobile bank in Bank Saderat Iran [Volume 16, Issue 31, 2016, Pages 31-48]
  • Dehghani Soltani, Mahdi Investigation of the Impact of The Effect of Marketing Innovation on Brand Competitiveness with Clarifying Role of Technological Opportunism in the Food industry of Iran [Volume 16, Issue 31, 2016, Pages 65-82]

F

  • Faghihi, Abolhasan A content analysis of corporate social responsibility (CSR) in the Oil, Gas and Petrochemical [Volume 16, Issue 32, 2017]
  • Farkhonde, Mahsa Model of Factors Influencing Exchange of Tacit Marketing and Sales Knowledge Exchange and its Impact on Marketing Success [Volume 16, Issue 32, 2017]
  • Fazlinejad, Pedram The Effect of Brand Orientation on Internal Brand Equity [Volume 16, Issue 32, 2017]
  • Feiz, Davood Investigation of the Impact of The Effect of Marketing Innovation on Brand Competitiveness with Clarifying Role of Technological Opportunism in the Food industry of Iran [Volume 16, Issue 31, 2016, Pages 65-82]

G

  • Ghobehei, Mohsen The Effect of Brand Orientation on Internal Brand Equity [Volume 16, Issue 32, 2017]
  • Ghorbani, mohammad Javad A content analysis of corporate social responsibility (CSR) in the Oil, Gas and Petrochemical [Volume 16, Issue 32, 2017]

H

J

  • Javidani, Masoud راهبرد فروش برند در صنعت محصولات مصرفی تندگردش [Volume 16, Issue 31, 2016, Pages 13-30]

K

  • Kazemi, Ali Developing a Tourism Destination Branding Model, Based on Tourist Touch Points [Volume 16, Issue 32, 2017]
  • Kazemi, Ali Develop a model of customer experience touch points during banking customer journey [Volume 16, Issue 32, 2017]
  • Khalil Nezhad, Shahram The Effect of Salesforce Reputation on Loyalty and Customer Share of Wallet with Regard to the Mediating Role of Experiential Value Added in Iran Insurance Company [Volume 16, Issue 32, 2017]
  • Khanlari, Amir Study customer’s preference toward rewards in banking customer clubs by conjoint analysis [Volume 16, Issue 32, 2017]
  • Kordnaeij, Asadolah Investigation of the Impact of The Effect of Marketing Innovation on Brand Competitiveness with Clarifying Role of Technological Opportunism in the Food industry of Iran [Volume 16, Issue 31, 2016, Pages 65-82]

M

  • Momen, Esmaiel Model of Factors Influencing Exchange of Tacit Marketing and Sales Knowledge Exchange and its Impact on Marketing Success [Volume 16, Issue 32, 2017]
  • Moradi, Mahmood Model of Factors Influencing Exchange of Tacit Marketing and Sales Knowledge Exchange and its Impact on Marketing Success [Volume 16, Issue 32, 2017]
  • Motameni, Ali Reza Investigation of the Impact of The Effect of Marketing Innovation on Brand Competitiveness with Clarifying Role of Technological Opportunism in the Food industry of Iran [Volume 16, Issue 31, 2016, Pages 65-82]

O

  • Osanlou, Bahareh The Effect of Brand Orientation on Internal Brand Equity [Volume 16, Issue 32, 2017]

R

  • Ranjbarian, Bahram Develop a model of customer experience touch points during banking customer journey [Volume 16, Issue 32, 2017]
  • Roosta, Ahmad راهبرد فروش برند در صنعت محصولات مصرفی تندگردش [Volume 16, Issue 31, 2016, Pages 13-30]

S

  • Sanayei, Ali Developing a Tourism Destination Branding Model, Based on Tourist Touch Points [Volume 16, Issue 32, 2017]
  • Shahabi, Fatemeh Developing a Tourism Destination Branding Model, Based on Tourist Touch Points [Volume 16, Issue 32, 2017]
  • Sobhanifard, Yaser customer service quality investigating provided at the Tehran International Book Fair [Volume 16, Issue 31, 2016, Pages 83-102]

T

  • Teimouri, hadi Developing a Tourism Destination Branding Model, Based on Tourist Touch Points [Volume 16, Issue 32, 2017]
  • Teimouri, Hadi Impact of Buyer Personality on Word-of-Mouth [Volume 16, Issue 32, 2017]

Y

  • Yadollahi, Shahrbanoo Develop a model of customer experience touch points during banking customer journey [Volume 16, Issue 32, 2017]

Z

  • Zarei, Azim Investigation of the Impact of The Effect of Marketing Innovation on Brand Competitiveness with Clarifying Role of Technological Opportunism in the Food industry of Iran [Volume 16, Issue 31, 2016, Pages 65-82]